Cuentaviñas Vinos de origen

Fifth generation of the Eguren family, a prestigious name in the world of wine, which has consolidated its savoir-faire over the decades through projects of recognized prestige: Sierra Cantabria, Viñedos de Páganos, Teso la Monja (…)

A lover of wine as a way of life, he spent his childhood in vineyards with his grandfather Guillermo and his summers between barrels with his father, Marcos. That life immersed in the world of wine and wine-making fuelled his dream to create something of his own to project and develop the ideas and knowledge he had acquired around the world.

After the death of his maternal grandfather, Félix Ramírez, three jewels in the shape of a vineyard came into
his hands, spurring him to go it alone and embark on a small, exclusive project, in which he could put
into practice everything he had seen and learned on his journey with great masters and in different
winemaking areas.

This idea developed from the entrepreneurial passion of a restless protagonist, who wanted to try his luck with his own ideas.

With courage and determination, he decided to abandon the affluent life of the family project to embark on a journey some beautiful stories.

Together with his wife, Carlota González, a businesswoman with a family vocation, who fell in love with the project captivated by her husband’s passion and courage, they began the story of Cuentaviñas.

A lover of the place that immersed him this life tinted in burgundy, he felt the need to stay in San Vicente de la Sonsierra, the place where he grew up. For that reason, with the characteristic patience required for anything that needs to be developed slowly, they went on innumerable and infinite strolls to visit local districts at the foot of El Toloño (mountain) in the hope of finding something that would fill them with enthusiasm, something that represented without words what Edu felt inside.

In Peciña, a municipality belonging to San Vicente de la Sonsierra, they found a village that represented the essence of what they were searching for. Like a journey to a wonderful old tale, Peciña barely has any registered residents, its few streets preserve the essence of that past with restored wine presses and washhouses and few, but beautiful, restored stone houses that momentarily make you feel a deep sense of peace.

He also found the perfect link with the origins that drove him, since his maternal grandfather was nicknamed “el peciñero” (term used to refer to residents from the village of Peciña) for many years. It is not clear if he
chose the place, or the place chose him.

Eduardo Eguren’s Legacy

Knowledge of the soil for a greater and more diverse Rioja.

Transforming the way Rioja is viewed and understood. Cuentaviñas aims to leave a legacy that is not only historical or emotional, but also practical and scientific. Driven by the desire to understand the earth beneath the vineyard, it independently invests in laying the foundations for approaching Rioja viticulture with new precision—through a professional soil study that translates the territory’s diversity into concrete decisions in the vineyard.

Because Rioja is not just one thing. It is a mosaic of soils, microclimates, and traditions. Defending a greater, more diverse Rioja means recognizing that quality is born from this heterogeneity—not from making everything uniform. The soil study of San Vicente de la Sonsierra provides the project with tools to:

• Enhance the typicity of each vineyard, bringing out the best of its terroir.
• Protect vineyard biodiversity and reduce unnecessary interventions.
• Make more sustainable and intelligent technical decisions.
• Maintain coherence between vineyard and winery, so that each wine tells a story true to its place.

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